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Player Experience

What is PX

Player Experience (PX) refers to the conditions that shape how athletes operate, develop, and perform with in an organization. Think performance programs (S&C, Dieticians, Athletic Training), player development, health and well-being programs, facilities, coaches and staff, culture, academic support, NIL support, life and family support, and more.

Why PX

In today's environment, elite talent parity is at an all-time high. Athletes seek trades or enter the transfer portal when they don't feel supported by their organization. Investing in PX - the total day-to-day environment players encounter - is one of the most impactful ways to generate competitive advantage.

What if we already do these things

Most organizations do many of these things. The difference isn’t whether you have them, it’s how consistently they’re integrated, experienced by players, and translated into performance. When all the elements of PX are aligned players get clearer messaging, recover better, develop faster, and perform more consistently.

Whats the impact of this work

  • Improve player availability and reduce injury

  • Accelerate development and maximize athlete and program potential 

  • Increase athlete retention and reduce turnover

  • Enhance on-field execution and performance

  • Improve trust in the organization, culture, and staff

  • Enhance organizational reputation to attract talent

What does the data say

  • 87% of NCAA athletes who feel "well-supported by the athletic department" say they are less likely to enter the portal

  • 60% of MLB and NHL players ranked "off-field support and culture" above location and salary in decision making

  • Premier League clubs investing in advanced recovery and wellness systems cut time-loss injuries by 30%, saving $52M over 5 seasons

  • NCAA football players in programs with comprehensive development systems (mental performance, leadership, nutrition, tutoring) reached starting roles 1.4 years faster

  • European soccer clubs that rank in the top quartile for player experience have a 41% longer average player tenure

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